Making It Online

A few years ago when I decided to do business online , I was a bit in the dark.I was so excited that I didn't even take some time to learn some basic stuff.These were things I wish somebody had taught at the start beginning, but I had to learn them first hand.Here are a few things I learnt as a beginner :

When Size Doesn’t Matter

Building a big mailing list is easy. Building a profitable list of eager ebook buyers is more difficult. Why? Because sometimes these two goals oppose one another. Let me explain...

Lend A Hand

Small business owners are inundated with things to do. From making sure their clients are happy to ensuring there is enough capital to sustain the business, there is always something on the go. Some projects that need to be done, whether it's a project for your client or a revenue generating task for your business, can be very satisfying, while others just seem to take…

Brand Valuation: The Seven Components of Brand Strength

The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand. Reflect on these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward