How To Calculate the Lifetime Value of A Client

First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005),…

Adapting Blog Technologies To Corporate e-Newsletters

Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies."

Take A Break!

Calgon Take me away! Okay, sorry about that.. a bit of an inside joke. Or, was it? How many times a day do you find yourself muttering those words to yourself.

Affiliate Opportunity Scams

What could be better than an opportunity to make money using the power of affiliate marketing, while avoiding the hassle of having to build a site or pay to host your domain? Wouldn't it also be wonderful to have someone else do the work of sending traffic to your site?