Ezines: Creating Potential Customers
If you are not publishing an ezine, start one yesterday. Here's why.
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If you are not publishing an ezine, start one yesterday. Here's why.
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.
These issues have happened to us every now and then. Unfortunately, they are rampant in certain industries, like IT or engineering consulting. These people tend to perform tasks for a price and often end up being traded like sacks of potatoes.
Do you spend money on a product if the presentation looks unprofessional? Case in point: As my husband and I approached a small family restaurant, I spotted two hand-scrawled signs in the window: Help Wanted. Cook Wanted.
You are a manager of a project and are given the luxury of selecting your people. You can select any 5 of the 10 people. What attributes do you look for in a team member? What is the mix of attributes, traits, skills, talents that you should gather into your team?
Definition: Differentiate between client and customer: client is someone who would like your help in creating a product or service for someone; a customer is the person who pays for some service or product.