Public relations: A Free Lunch at Last?

Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.

Is Working At Home Really For You?

I remember what it was like when I was still working away from home. I remember all too clearly how desperate I was to quit my job and stay home with my children. It was my mission in life. So....there was a lot of discussion between my husband and I. There were a lot of questions that we asked ourselves; Can we afford to do…

Credibility Cues for Your Visitors

One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

Finding the Way Home

It's very frustrating to receive an email from someone that says, "I really need to work at home. Please help me."

Finding Work in a Down Economy

In a recent discussion list post, a Web designer wrote: "I feel uncomfortable building a site for a spammer. But times are tight these days, and turning down the site would be unwise financially."