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Is Your Business Running YOU?
I lost a client recently. When I asked why he was making a change he said to me, "Your site used to…
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Using Business Intelligence to Improve Your Sales Process
Business intelligence or "BI" as it is often referred to, is a current hot topic in the business world. Much of the discussion that has taken place around business intelligence has focused more on the technical aspects of BI such as analysis and interpretation of data. Scores of technology companies have jumped on the bandwagon promoting their cutting edge products for data extraction, analysis and…
Become an Expert and Attract More Customers
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here's how to become one and thus raise your value with reporters.
False Economies of Scale?
When you pay for business services of any kind – particularly consultancy – you are paying for three different ingredients: materials, expertise and overheads. The cost of materials is low with consultancy, and fairly static – the larger the supplier is, the more economically they will be able to source the materials from their own […]
Ten Tips to Communicating Clearly
Focus Pardon me while I completely butcher Rudyard Kipling: "If you can keep your focus while all around are losing theirs, than you'll be a successful marketer my sonor daughter." Focus, focus, focus. It's the number one rule of communicating clearly. Without it all you've got is a formless group of ideas in search of a topic.
What Every So-Called Guru’s Affiliate Program Owes You!
You know, there are an awful lot of so-called marketing gurus out there. You've heard the names. Cory Rudl, Terry Dean, Yanik Silver, Stephen Pierce and Marlon Sanders.
