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We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer…
In "The Light Touch," Malcolm L. Kushner tells the story of Adelle Roberts, a police officer called to the scene of a domestic disturbance. As she approached the house, a TV came flying out a window. She knocked loudly to be heard over the yelling.
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
Ask ANY marketing guru about achieving success on the Net, and s/he will tell you that the ONLY way for a small guy to make a success story is by having a perfect niche.
Successful businesses are everywhere. Even after the dotcom crash, and the current wave of the economic downturn, some online buddies are making record sales, and are still earning higher profits.
Ask any successful Internet marketer, and he/she will tell you that creating an Opt-In mailing list (ezine or newsletter) is absolutely a MUST for the success of any online business.
