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We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and…
Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, because they break up long blocks of text into easy-to-digest bits. (Hence my "edible" title. Hmm.)
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication - IF you write it in a direct and conversational tone.
Don't believe all the guidelines and hype about running a business from home. Some of the rules, set out in books and columns such as this one, are sound. Others are hype, horse-hockey or oft-repeated nonsense. Here's a short list of what's true and what's false among the work-at-home myths.
This article has been written based on my vision of how online businesses will operate in the near future.
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!
