Business Menu Planning-Satisfy Your Customers, Don’t Stuff Them!

I remember when hair salons offered very basic services. They cut hair, styled hair, permed hair and colored hair and occasionally they did a manicure or even a pedicure for their select clientele. I am a creature of habit. I have been going to the same salon, with the same stylist for 19 years. Nancy knows everything about me and my family and she does a fabulous job on my hair. She’s just like family!

Panicked at the Podium? Practical Skills To Cope With Performance Anxiety

I know what you’re going through. No matter how many times you may have done it, thinking about your next presentation fills you with dread. As you head up to the podium, waves of panic sweep over you from head to foot. You look out at the sea of expectant faces, all eyes on you, and what you want more than anything is to RUN AWAY!

SEO Corner: The Search Engine Marketing Cycle – Part 1

Reader Question: I am in the typical quandary of the Internet small business owner. I am trying to find a submission/optimization company that will do a good job for us at a reasonable price. We have found that the sales go up for about a three-month period when we take on a new service, then the sales level, then they fall. We are not opposed to paying a reasonable monthly fee, but we need a company who will actually be concerned about long-term results without us having to think about it and remind them.

Image is Everything!

Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to create a marketing strategy, one that will portray you as capable of creating an image for your clients.

How To Calculate the Lifetime Value of A Client

First, some food for thought.

Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005), customer service in several industries is deteriorating rapidly.

Back To Top