No Clickee – No Payee

Marketing on pay-per-click search engines can be a little scary. You pay your hard earned money in advance. You submit your listing. Then, you pray that some of the people who click on your listing will actually buy something from you. There is little more disappointing than to watch you funds dwindle as the curious click away without spending a dime.

Calculating Billable Hours Myth Vs. Reality

The first step in calculating your billable hours is to define a realistic working year. If you were employed elsewhere, you would expect or want at least two weeks vacation time, one week sick time, one week personal time and paid holidays. So, where does that leave us – 52 weeks minus four weeks leaves 48 weeks minus about 10 paid holidays, or a total of approximately 46 weeks per year.

Effect Of Bad Debts

What happens when you have a client that does not pay you for your services? What happens if a customer goes out of business before your invoice is paid? How will these events affect your own planning? Do you want to take a bad debt write off on your taxes? Do you want to try to include for these contingencies in your fee structure? Your answers to these questions will have a direct impact on how you operate your business.

Connecting Networks Together

If you manage a small network, you might have never considered the complexities involved in connecting networks together. The idea of wide area networking might seem way beyond the scope of anything that your small network could ever require. However, there may come a time when you need to connect two or more small networks together. Even if these small networks reside within the same building, you can run into some unexpected consequences if you try to connect the two networks without proper planning.

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