Puffery and Misrepresentation – Know Where to Draw the Line to Keep Your Online Business in Business!
Those of us with online businesses know about the “itchy finger” syndrome only too well. Grab the surfer’s attention within the first 20 seconds or forget it.
The 9-to-5/Home Business Tug o’ War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business “on the side” in your spare time.
Ezine Publishing As A Business
If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a way of generating traffic to your site.
One Foot In Each Camp
You have a full-time job but secretly you yearn to break free of the corporate shackles and strike out on your own. You have a great idea for a business but you need the income from your job to pay your mortgage and to feed yourself while you get it underway. Sound familiar? This article considers this dilemma and suggests how you might make the break from paid workforce to your own full-time home business when financial necessity dictates a regular and uninterrupted monthly income.
Making Money From Affiliate Programs
Affiliate programs are a great way to generate income if you don’t have a product of your own to promote yet. You know that already. But it’s NOT, despite what you’ve heard, just a simple matter of signing up for this or that affiliate program and placing free and paid classified ads all over the place to generate traffic to the website they give you or to get people to click on your autoresponder link.
Running An Online Business Without A Website
A common question I get from website visitors and ezine subscribers is “do I have to have a website to run an online business?”. The answer is a resounding “no … but it’s easier if you do”. If you’re absolutely aghast at the idea of creating and running your own website, not to worry. Here’s how you can create, run and market an online business using nothing but your email program and ISP!
Entrepreneurship … Do YOU Have What It Takes?
Fully one in ten adults in the United States today is an entrepreneur. This phenomenon is by no means restricted to North America. The leading country for entrepreneurship is Brazil with one in eight adults an entrepreneur. Australia is not far behind the U.S. with one in twelve. These countries – Brazil, the United States and Australia – lead the way. Contrast, for example, Germany (one in 25), the United Kingdom (one in 33), Finland and Sweden (one in 50) and Ireland and Japan (less than one in 100). (Source: Global Entrepreneurship Monitor 2000.)
Offline Promotion Matters Too
With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like “and don’t forget about offline promotion too”.
Doing The Right Things The Right Way At The Right Time
Once you get past the initial utter confusion and “overwhelmingness” of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it.
How to Become a Freelancer: A Comprehensive Guide
Step-by-step guide on launching a freelance career: understanding the concept, setting rates, finding platforms, and more.