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It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know…
1. Service Businesses: Things you do for others; repairs, cleaning, child care, etc.
It turns out that "tips and templates on how to write resignation letters" is the third most sought-after information at my Writing Help Central Web site.
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me "Well, if there were any *good* copywriters out there, they'd be able to write it once, and it would work forever!" Oh really? Actually, nothing could be further from the truth.
We all do it! We all talk to ourselves. We're in constant dialogue with our brains, talking to ourselves on how we feel about things, and yes... even the odd profanity that luckily no-one hears.
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?"
