Is It Time For A Copy Facelift?

I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me "Well, if there were any *good* copywriters out there, they'd be able to write it once, and it would work forever!" Oh really? Actually, nothing could be further from the truth.

Self-Talk Keeps You Sane

We all do it! We all talk to ourselves. We're in constant dialogue with our brains, talking to ourselves on how we feel about things, and yes... even the odd profanity that luckily no-one hears.