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I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many…
Building a better web site begins by giving due respect to an under-recognized commodity:
We've all heard the old saying "throwing good money after bad" referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business -- only it was time she was wasting.
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales... IF done properly.
It's very rare in the smaller, home based business market to find someone offering an unconditional money-back guarantee. However, the larger, more established businesses offer it all the time. Why is that so?
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones they have copy that sounds like this:
