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I received an email from a prospective client the other day. It was disturbing. The message stated, "...my customers aren't buying and…
Whether you know the term or not, you've probably seen "inflatables" many times before. These are the gigantic balloons that are shaped like company logos, mascots, characters or symbols. They hold some real power when it comes to promotion and almost always increase sales when used.
Do you know what Mac friendly that means? When I started out I didn't. I knew what a Mac (short for Macintosh computer) was but I really didn't know what Mac friendly meant.
Whether you are searching for a telecommuting job or a traditional job, you need a great cover letter to go with your resume.
Tracey started her video production company 2 years ago, and after struggling through the start-up phase, she was finally reaping the fruits of her labor. When we talked, it was clear that she was ready to move onward and upward but didn't know how to go about doing it.
Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads?
