Part of the
network
network
So What?!
When writing advertising copy, asking this question is essential. Why? Because your customer is going to ask it over and over again.
Headlines – The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines to get the attention of your reader and cause them to want to read what's below the headline.
Are You Selling Results?
If you own a service business, you're familiar with the concept of selling air. "Hello prospect, would you like to buy some air.
How To Conduct Your Own Research and Use It To Make More Sales
I received an email from a prospective client the other day. It was disturbing. The message stated, "...my customers aren't buying and I don't know what they want anyway. I'm adding new product lines all the time but nothing seems to work." I could feel her frustration.
It’s Not What You Say But How You Say It
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence of this everyday.
