Archive
Who Do You Listen To?
It happened again--one of my students wrote to say he was struggling. He wasn't struggling with his site, neither was he struggling…
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Headlines – The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines to get the attention of your reader and cause them to want to read what's below the headline.
Are You Selling Results?
If you own a service business, you're familiar with the concept of selling air. "Hello prospect, would you like to buy some air.
How To Conduct Your Own Research and Use It To Make More Sales
I received an email from a prospective client the other day. It was disturbing. The message stated, "...my customers aren't buying and I don't know what they want anyway. I'm adding new product lines all the time but nothing seems to work." I could feel her frustration.
It’s Not What You Say But How You Say It
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence of this everyday.
How To Beat The Competition…With The Basics!
It goes without saying that having good work habits is essential for success in any business venture, whether online or offline. Online marketing presents a worldwide selling opportunity, but with it comes a "sea of businesses" competing for the same customers that you are. Successful people do what others aren't willing to do to "make it happen". Don't you think that using excellent work habits…
