Do You Make It Easy?

Elementary definition: marketing primarily pertains to bringing in new customers. Customer service deals with subjects along the lines of keeping customers happy. However, there is one area where these two diverse topics merge. Making it easy for your customers to buy.

Why Pop-Ups are Pop-Bad

Not too long ago, seeing a pop-up ad appear meant that you were either on a page that distributed illegal software or looking at something that isn't suitable for the eyes of under 18-year-olds. Back then, pop-ups were seen as an annoying but inseparable part of the Web's dark side. However, encountering them while visiting larger and more reputable Web sites was something that only…

Industry Pro Interview: What Is Uncle Sam Really Entitled To?

Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did... small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva's inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!

Who Do You Listen To?

It happened again--one of my students wrote to say he was struggling. He wasn't struggling with his site, neither was he struggling with some marketing issue.