Investing In Your Business
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to…
network
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to…
The rules have changed for the document that sells YOU on the Internet! The standard resume style that worked so well in the paper and pen world just isn't good enough for today's web-based job market.
You've developed a new web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
All the talk these days seems to focus around ways to promote your Internet business. Most of them center around online methods such as Ezine advertising and banner ads. But there are some excellent, offline methods you can use to promote your business, too. And they're FREE!
Why do you do the things you do? Why did you go to University? Why are you working for that particular company? Why did you skip University? Why did you get married? Why did you marry your spouse? Why are you single? Why are you doing that particular job? Why do you drive that particular car?
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway?