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Take The Focus OFF Your Customers
Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus…
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Free Ways To Drive Traffic To Your Web Site
You've developed a new web site. Congratulations! How exciting! Now all you have to do is sit back and watch the business roll in, right? Not really.
FREE Offline Methods to Promote Your Internet Business
All the talk these days seems to focus around ways to promote your Internet business. Most of them center around online methods such as Ezine advertising and banner ads. But there are some excellent, offline methods you can use to promote your business, too. And they're FREE!
What is Your Motivation?
Why do you do the things you do? Why did you go to University? Why are you working for that particular company? Why did you skip University? Why did you get married? Why did you marry your spouse? Why are you single? Why are you doing that particular job? Why do you drive that particular car?
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway?
Can Your Prospects Feel the Benefit?
I met Rod at a Chamber of Commerce function in 1998. While everyone else took turns introducing themselves to the other business owners at the table telling them about their business, Rod was massaging my neck and shoulders. By the end of the morning I was asking him for his phone number.
