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Life is all about making choices, and setting priorities. You have made a choice to get away from the "work at a…
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost…
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of…
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).
