Positioning
My Eight-Step Formula for Writing Long Copy
A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into one article.…
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Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.
How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.
Writing Vivid Descriptions
Vivid and clear descriptions make stories come alive. Concrete and specific details paint a more memorable picture for your reader.
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors attention. Use these four easy steps to compel prospective buyers to explore your web site.
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you issue that press release.
