Archive
Why Small Business Must Turn To PR
If small business had no important outside audiences, it wouldn't exist.
Part of the
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Solving the SEO Equation
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.
Common Sense Advice for Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Not What You Say But How You Say it
Words and Visuals: A Symbiotic Relationship Copy starts with a word, but a single sentence rarely carries the weight it needs on its own.
Not What You Say But How You Say it
Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.
Website Marketing Secret Weapon
Every week my website marketing challenge is made a little easier by one email. That when opened tells me exactly what visitors to my sites want.
