Not What You Say But How You Say it

Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.

Website Marketing Secret Weapon

Every week my website marketing challenge is made a little easier by one email. That when opened tells me exactly what visitors to my sites want.

5 Tips for Bringing Traffic to Your Web Site Using the Major Search Engines

When advertising on the Internet, you will want to use as many low cost or NO cost advertising sources as possible. That is the big advantage of the Internet over traditional methods of advertising. Sending out follow-up letters to interested people is FREE. There are thousands of sites where you can place FREE classified ads.

Using SSI’s to Ease Site Maintenance

Before building a site, every webmaster has to make a decision on what layout method to use. Most seem to go with either a frame or a table-based layout, the latter being more popular in these days.