network
The blogs are upon us. About twenty years ago in his book "Megatrends," John Naisbitt predicted that our society will become not…
A student of mine, Jeff, recently graduated from my web development class. He's new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting:
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message…
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
