network
Vertical portals (often called "vortals") are online directories and content-rich websites that provide information, tools and resources for a particular industry. Within…
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts." - Harvey Mackay
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content is in itself deserving of an entire book. But given a choice, I believe there are seven simple tips for increasing attention, readership and desire. Here they are.
Final exams are around the corner and another semester is about to end. And this week in college the curriculum in my marketing management class is centered on global marketing and the new, global economy (which of course is primarily knowledge-based). Undeniably, my students were quick to point out that the catalyst, which is "shrinking" the world and giving new meaning to the expression "the…
You have your business up and running. But that is only one part of the puzzle is solved. The other part is your marketing which is the far most important part to solve. Like many people who have asked this question over and over again, how do I get traffic to my site?
