Sales
Be Uniquely Ubiquitous
Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that being unique…
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RELEASE USELESS REMNANTS OF YOUR PAST
Are you hanging on to anything in life that really would be best left behind? Holding onto things from the past, that no longer serve you in any positive way? How do you know? Here are a few insights that can help you have a "baggage-free" life.
Simple Search Engine Savvy
The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Granted, search engines do help. But they are not a panacea. (And most people they are.) They're simply a lazy way to do so with results that can often be mediocre at best.
Don’t Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."
Forum Frenzy Fumigates Online
Chris Locke, co-author of the book "The Cluetrain Manifesto," claimed that the Web is not comprised of computers, companies, or even consumers for that matter, but of conversations. One of the best books I've read on Internet culture, Cluetrain is a "must-read" for all Internet marketers.
How to Make the Intangible Tangible
Surveys show that the one great challenge people have found -- as both online marketers and consumers -- is the lack of tangibility in transacting over the web. In other words, how does one sell let alone buy something that one can not touch, feel, taste, hear or smell (or even see in person)? When one comes to think about it, it's a great challenge…
