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What is Optimum Performance?
This question raises different responses from different people. Have you ever thought about how much better you could be doing in your…
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Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web" by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it's…
Be Uniquely Ubiquitous
Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that being unique is a prerequisite for being successful -- but if these companies were unique, why did they fail?" Good question.
Be Contagious… Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
Format Each eBook Chapter Before you Write It
Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message?
Why Can’t Microsoft Make
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
