network
If you recall, in part one of this article I presented you with a scenario in which you were searching online to…
If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
First, relax. I'm not going to go to the outer limits Just remind you that how you think of a situation has much to do with the way it turns out.
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
