Archive
People Make The Web, Not Computers
As the Internet matures, I see a trend starting to surface. As we know, Maslow's hierarchy of human needs states that a…
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Master Marketing by Mustering Clusters
A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic…
Double Affiliate Conversion Rates with a Datafeed
Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.
From Inertia Into Infestation
Viral marketing is quite a popular term, these days. If you're not in the know, which I seriously doubt, viral marketing is, in its simplest definition, the process of implementing means through which the knowledge of your existence self-propagates.
Gain Fame Playing The Domain Name Game
As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.
Delegate, Relegate, Affiliate!
My courseload this semester at the college was, at first, very light. I was scheduled to teach only one class out of my usual four or five each semester. (By the way, the course is called Information Technology Marketing.) Although a rare occurrence, I was told, "We're in the off-cycle." Said one professor, "The winter semester is usually pretty 'dead'." Okay. No problem.
