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A recent, growing trend on the Internet is the private minisite -- it's a small, password-protected website that offers "insider information" on…
The challenge for many webmasters and Internet marketers is certainly that of ensuring a site communicates effectively to its audience -- especially when communication is at the heart of making profitable online sales. Of course, less than a decade ago the need to communicate in a language that the vast majority of people can understand was not an important element -- technolese was commonplace since…
Years ago, I was in the US Air Force, stationed at Clark Air Base, Republic of Philippines. I loved the place and regretted when our unit was moved. The biggest lesson I learned during my tour of duty there was to bargain. This was a concept that was, and still is, foreign to most Americans.
Whilst planning this article, I visited numerous message boards where web designers congregate. I was shocked! Success did seem to be coming to a few posters, but struggle seemed the plight of most. Leaving design college and still being unemployed after a year was one common story. Beginners to freelance working for next to nothing or not working at all was another.
The longer I live, the more I am certain that the great difference between the great and the insignificant, is energy -- invincible determination -- a purpose once fixed, and then death or victory. (Sir Thomas Fowell Buxton)
On the web, targeted traffic is essential to an online business' survival. Al Ries, in his book "Focus: The Future of your Company Depends on it," wrote that our rapidly changing, technology-driven marketplace will mandate a sharper marketing aim -- particularly in the new millennium as increased competition will give more choice to the electronic consumer.
