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Despite the worldwide quest for Work-Life Balance, very few have found an acceptable definition of the concept. Heres a proven definition that…
Mistakes. We all make them and no one wants to admit to them. We're all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there's a huge debate over whether to 'fess up or to make like an ostrich and stick our heads in the sand. I'll offer my solution in four words: Own…
There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors.
A recent, growing trend on the Internet is the private minisite -- it's a small, password-protected website that offers "insider information" on a topic that might be of interest to a specific audience. Similar to an ebook, it offers information that's geared for a specific group, niche or vertical industry.
Today, one of the most important aspects of doing business online is the ability to build a certain trust among the people with whom you do business. What I call the infamous "3 S's" (i.e., scams, snake oils and get-rich-quick schemes) have somewhat found a niche on the web, and people are understandably cautious and leery of making a purchase online.
The one thing that I am asked the most is: "How does one successfully market on the web?" The answer that I usually give, one that is as effective, as precise and yet as straightforward as possible, is this (read carefully because it's the big one)...
