Archive
Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to…
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7 Steps to Killer Ad Copy Part 1
The Power of Online Copy and the 7 Essential Elements Copy isn’t just words on a page - it’s the invisible hand that pulls a visitor from curiosity ...
7 Steps to Killer Ad Copy Part 1
A Step-by-Step Guide to the 7 Essential Elements You Need to Know in Order to Launch an Effective Online Ad Campaign
Sense of Security Secures Sales
Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I'm far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts ...
Why I’ll never make millions of dollars on the Internet…
Don't get me wrong, I make a decent living online. I have a passion for what I do, and my hard work has paid respectable dividends, both to me, and to my visitors.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
