You Want To Know How? … This Is How!
You know, starting an online home business is all about learning. It never ends, if you do it right. Things change, new and innovative ideas appear that replace old ones. You better get used to this now, if you want long-term success on the internet.
Case In Point: Developing An Ezine Built To Last
Jill Whalen is well known for her search engine optimization talents. She’s equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would literally follow her to the ends of the Net and back. How did she do it? We’re about to find out!
Taking Your Business From The Information Age To the Age of Personal Touch
How many years has it been since the Internet launched publicly? At least 10 if not more. And as it goes with every life-changing invention, we all assume that it “just can’t get any better than this”! And, as it always goes, we are dead wrong.
The List Is The Thing
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.
What Are Keywords And What The Heck Do You Do With Them?
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, “You mean it doesn’t”? No… it doesn’t.
Is Your Web Site Sticky? Eight ways to make your site a traffic magnet!
Have you seen those gooey, slimy, wet looking blobs that you can throw against a pane of glass – or a computer screen – and it sticks?
A friend of mine stopped by recently with one of these silly little toys.
Long Copy Works Better – Or Is It Short Copy?
Ahhh! The never-ending battle. I’m sure you’ve heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, “Long copy sells better!” Proponents of this copywriting method say customers need to be “lead” or “teased” into reading the next paragraph and the next. Finally, when you have them drooling, you reveal the punch line.
Are Your Clients Buying What You’re Selling?
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she’d run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
STOP! Don’t Click That Link!
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to be related to affiliate programs for this very reason. They’ve seen the statistics and know for a fact that most people will cut the ID tag off and type the direct URL into their browser. Why is that?
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.