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UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also…
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Auditing Your SQL Server Environment Part II – Reviewing your Role Membership
Over the last few years I have been a roving SQL Server DBA contractor and tended to work contacts in small and mid-size companies that involved organizing, documenting and then tuning/optimizing existing SQL Servers in those companies. I have noticed one very disturbing truth over the years; no one seems to document anything. In fact, I was usually thankful if I could find something or…
How to Energize Your Marketing With Colors
I was once asked this question: "In relation to colors on a web site, have you done any research or found any material on what colors are more pleasing to the site visitor, or even what colors tend to produce more sales?" I believe this could be an important area that many of us overlook. Here's my answer.
‘Hit the Road, Jack!’ Giving Difficult Customers THE BOOT!
Have you ever heard the adage, "the customer is always right?" Yes? Well, it doesn't apply to home business owners and entrepreneurs. No, I haven't lost my marbles. It's true. This CAN NOT apply for home-based businesses, and you'd better believe I'm going to tell you why.
Save Your Traffic From Error Pages
When I took the time to look into the error pages that showed up, using my site statistics tools at my domain, I saw that people were trying to access pages that were not set up! I was losing traffic that was looking for me!
If You Build It, Will They Come
A movie a few years back made the concept of building something and having people show up famous. And, as Hollywood would have it, it worked. But this is the real world. Or at least the real internet world, and things don't happen exactly that way.
