Why Word-of-Mouth Works Wonders

Viral marketing is the process of implementing means through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other. Unlike unsolicited advertisements or "spam," which usually stops once it reaches its destination (and the reason spammers must keep spamming in order to remain successful), viral marketing continues to spread almost effortlessly…

How Can You Get Better Intuition?

"Intuition is vital to the empowered employee," says Garrett Boone, CEO of the Container Store, "but intuition certainly doesn't come to the unprepared mind. The more knowledgeable you are, the better informed you are, the better prepared you are to use your intuition."