network
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step. However,…
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. All too often, however, business owners view news releases as a form of advertising. If you're guilty of this, the media will most likely tell…
It doesn't stop with search engines. As a matter of fact, search engines may be the vehicle that brings the least amount of traffic to any given site.
Remember the good old days when recruiters contacted you about job leads and answering ads drew enough interviews to keep your search days at a minimum? At one time you may have been a highly sought-after commodity. However, it's far from the reality of today's shrinking job market for most job seekers.
Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org) c. 2003 All Rights Reserved.
In my consulting practice, I teach my clients about the tremendous importance of communicating credibility. In an overcommunicated, overmarketed society, credibility has become increasingly vital. To a prospect that is receiving your marketing materials for the first time, your company may have little or no believability because you may well be totally unknown to your prospect. Along with the growth of online scams, the hypercompetitive…
