Economy Shapes Online Search Behavior

Searches for a number of terms related to the economic downturn have shown significant gains in the past year, according to comScore.
The most notable increases were searches relating to the declining job market, including searches using the term "unemployment" (up 206 percent to 8.2 million searches) and "unemployment benefits" (up 247 percent to 748,000 searches).

Do You Want Your Search Experience Personalized?

In recent months, there has been a whole lot of talk about where search is going, and what search is lacking. This is commonplace for months encompassing the changing of years.

A big part of the discussion is personalized search. Many SEOs aren’t entirely thrilled with the idea. It changes the way they have to do things. Do searchers want it though?

Facebook Needs To Follow And Not Lead On Privacy Policies

I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that Facebook owns their data and isn’t planning any opt-out mechanism. Now, to many observers, including Chris Brogan and me, it’s not news that free Web services own the data posted to them, but this Facebook announcement caused a firestorm, and Facebook backed off before the week was out. Watching this play out caused me to realize why Facebook is dumber than Google.

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