Google Gives Microsoft A Little Antitrust Payback

Business is war, and payback is hell, but corporate trustbusting is more of a sport. Like basketball players insisting the ball bounced off the other guy’s foot, Microsoft and Google are at it again. This time Google returns the antitrust volley by announcing its intention to apply to become a third party in the European Commission’s investigation into Microsoft’s “unfair” bundling of Internet Explorer with Windows.

Don’t Overlook iPhone Analytics

Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.

All you have to do to enable this segment is:

1. Click the drop down menu next to "Advanced Segments" at the top-right of any report

2. Select "Visits from iPhone"

3. Turn off "All Visits" when viewing your iPhone segement

Advertisers and Developers Monetize Social Media Apps

Facebook has been encouraging developers to monetize their apps. They’ve recently gone so far as to create resources to help developers build business models around them.

One example of app monetization at work comes from the company Offerpal Media. This is a company that not only utilizes Facebook in its business model, but MySpace and other social networks as it enables both advertisers and developers to monetize apps.

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