Evolution of a Revolution

It's 3pm on a Wednesday afternoon and orders for machine parts have been coming in at an accelerated rate. The manager of the warehouse is frustrated, as only four orders per hour are processed and over 21 job tickets are submitted per hour. Moreover, the company runs the risk of losing business to its competitors if it doesn't fill the orders in a timely fashion.…

How to Use Guarantees to Increase Sales

While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing "guru" is Dan Kennedy, often dubbed "The Millionaire Maker" (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts,…

Is YOUR Website Ready for the Public?

It truly does pain me to see the number of "business" websites out there that just don't belong. If you conduct a search on Alta Vista for "home business tips," I guarantee you you'll see at least six out of the top ten listings that are breaking some of the most important web design rules, and yet others that wreak bloody HAVOC on your eyes.

Advertising is a Numbers Game

Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today's hypercompetitive online world, one has to both work hard…

Just Doin’ It: Tales of a ‘Mediocre Entrepreneur’

Are you dissatisfied with the amount of money you're making online, and feel nearly powerless to change it? Are you frustrated with the snail's pace that your Internet business seems to take? Are you sick and tired of trying to "find the right time" to release that dream product you've been sitting on for months?