network
If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to…
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by society's very short attention span, your marketing message has to be effective to the degree that it must communicate its essence and create top-of-mind awareness within an extremely short amount of time. Names are often the best tools -- and sometimes the only…
In the online business world or otherwise, people are going to say things about you or your business in an attempt to knock you for a loop, and destroy the credibility that you're working so hard to build. Why? Maybe they like to get people down. Maybe they have nothing better to do. Maybe the idea of other people's success is threatening. It could be…
The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address…
Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month or this year. They think of growing in small little steps.
As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in…
