network
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?. Ideally you can learn whether demand exists…
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It's the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.
The following eight tips aren't meant to offend, but to teach. I want to help you avoid the same terrible web design mistakes that I made in my first few months online. And, believe me ... when I look back on some of MY first pages, I CRINGE with repulsion!
1. "Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment."
The process to which is often referred as "institutional" marketing can be extremely seductive, particularly to the small businessperson since it is intoxicatingly flattering to the ego. Small businesses often attempt to copy their larger corporate nemeses in an effort to create strong brands through relatively smaller marketing budgets. Such a tactic unfortunately requires a long period of time and repetitive advertising in order for…
Once you have your site organized and make it quite targeted to the theme you are trying to keep - full of the proper keywords, etc. - then you should start to submit your site to directories and search engines.
