Archive
The WOW! factor – Have you got it?
Every so often you suddenly come across one website that makes you sit up and pay attention. There's just something about this…
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Get Listed on Google!
The major players are teaming up - Yahoo! will be pulling searches from Google and they will apparently appear to blend seamlessly within the Yahoo! searches. This means you should try to get your site listed in Google in order to take advantage. It could be a free way to get listed in Yahoo!
What Ever Happened to Customer Service?
Have you ever been fortunate enough to experience this seemingly extinct concept called "customer care?" If so, you're one of the few that has yet to experience true customer service online. More often than not, we get terrible service, discourteous service, or a complete and total lack of service. Sound familiar yet?
Hits, Clickthroughs or Unique Visitors?
There are a lot of misconceptions regarding website traffic. Tracking visitors is often done with many different yardsticks, which vary tremendously from person to person and site to site, not to mention from marketing effort to marketing effort. However, these differences can often be quite misleading, especially for the would-be advertiser and aspiring Internet marketer. And today there is far more involved in the process…
Common Sense Consensual Marketing
One of the things most if not all Internet marketers come across at least once in their lives is "spam." Whether they've used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question…
The Importance Of “The Ad For The Ad”
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring or unappealing headlines for their ads, and it surprises me when I see many ads with headlines that do not communicate a precise, immediate, and direct benefit. While such ads do not generate the response nor the business for which they were intended, the headline…
