Helpful Hints for Writing Articles
An interesting question was recently asked of me in one of the Marketing Challenge’s Private Site discussion forums by Yasser Masood, the owner and webmaster of http://www.computerarticles.com/.
So, What’s in it For Me?
In the past, I often declared that the Internet is not a communications medium. It’s much more than that. I’m not alone as even the government thinks the same way I do. For example, my country’s telecommunications watchdog — the Canadian Radio and Telecommunications Commission (or CRTC, which is comparable to the American FCC) — officially declared so in 1999.
Increase Perceived Value By Trading Off
A student of mine, Jeff, recently graduated from my web development class. He’s new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting:
If Cash is King, Cashflow is The Castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
How to be Sequentially Superior
Email is certainly an important aspect of marketing on the web. But a single email is never enough — and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
Narrow Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
Publish Now or Perish Later
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
Ready Aim Did I Say “Aim”?
If your web-based business solves a specific problem, then your chances of online success are good — this is not a facetious statement because you’d be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required — targeting.
Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it’s usually not analyzed enough. Here’s a simple process to see what terms you should really use.
6 Sexy Secrets to Attract Clients
Have you wondered why movie stars and models are such effective spokespeople?