network
I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products…
Let me begin by telling you a story... In Indiana, there lives a woman who works 8 hour days 6 days a week at a local computer company. We will call her "Barbara" for the sake of this article.
The company logo is probably the most important marketing tool on your business card or on your website. It gives your company a competitive advantage and will help you achieve company goals. This is not the role of just any logo. You must have a POWERLOGO.
In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind is crucial.
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
In a previous article we talked about writing to persuade. Today I would like to look at one of, if not the most important part of your ad. This is the HEADLINE.
