network
Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor…
If you're in the market to hire a search engine optimization company, you probably feel bombarded with promises of #1 rankings and instant success. But how do you know which claims are important and which to believe, and which are classic snake oil pitches?
I would like to talk about your most important marketing asset of all.
Let me begin by telling you a story... In Indiana, there lives a woman who works 8 hour days 6 days a week at a local computer company. We will call her "Barbara" for the sake of this article.
The company logo is probably the most important marketing tool on your business card or on your website. It gives your company a competitive advantage and will help you achieve company goals. This is not the role of just any logo. You must have a POWERLOGO.
In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind is crucial.
