Forum Frenzy Fumigates Online
Chris Locke, co-author of the book “The Cluetrain Manifesto,” claimed that the Web is not comprised of computers, companies, or even consumers for that matter, but of conversations. One of the best books I’ve read on Internet culture, Cluetrain is a “must-read” for all Internet marketers.
How to Make the Intangible Tangible
Surveys show that the one great challenge people have found — as both online marketers and consumers — is the lack of tangibility in transacting over the web. In other words, how does one sell let alone buy something that one can not touch, feel, taste, hear or smell (or even see in person)? When one comes to think about it, it’s a great challenge indeed.
How to Fish Where the Fish Swim
Vertical portals (often called “vortals”) are online directories and content-rich websites that provide information, tools and resources for a particular industry. Within a more focused environment, vortals typically provide articles, news, research data, statistics, discussions, newsletters, chat rooms, online tools and many other services pertaining to a specific niche.
Superior Value Equals Superior Sales
If your car needed some repair work, would you go to a garage that offers free estimates? More than likely, you would. Most garages offer them. Not only has it become customary but also everyone expects a free estimate from mechanics these days.
Modeling on the Web for Money
A question I’m often asked is “what should I sell on the web?” There is no doubt that this is the vaguest question one can ever be asked. Everybody has a unique perspective on things and a unique set of goals. If finding something to sell was as easy as the question implies, then people could sell pretty much anything they want. But the sense I’m getting from most of these queries is that people are looking for winning products or businesses.
Create, Replicate And Proliferate
Each time a new, fast-spreading virus makes its way online, like the recent “Nimda” virus, it’s always an opportune time to talk about viral marketing. I like to analyze how we can apply the same dynamics to our Internet marketing efforts, for viral marketing is the most efficient and effective marketing tactic currently in existence. This tactic alone has helped a great number of online businesses to propagate very rapidly.
Optimizing Gif Images for the Web
Images are an integral part of the “web experience”. Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser – “Back”!
Optimized images are a hallmark of a good web site and they are the first indicators of the skill of the web developer. This is a two part article in which we’ll take a closer look at Gifs and how to optimize them for the web.
Secrets of Successful Headlines
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
Selling Is a Contact Sport
“It’s not what you know that counts. And it’s not who you know. It’s what you know about who you know that counts.”
– Harvey Mackay
The Seven Irrefutable Laws of Sizzling Copy
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content is in itself deserving of an entire book. But given a choice, I believe there are seven simple tips for increasing attention, readership and desire. Here they are.