Consistency Breeds Consistency
Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:
Technically, Who’s Your Perfect Customer?
I purchased a book this week and I must admit that the content really fascinates me. The book is entitled “Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers” by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).
Master Marketing by Mustering Clusters
A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors — almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic on your website is causing sales to go way up (or way down)? Or one webpage is more popular than the others?
Double Affiliate Conversion Rates with a Datafeed
Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.
From Inertia Into Infestation
Viral marketing is quite a popular term, these days. If you’re not in the know, which I seriously doubt, viral marketing is, in its simplest definition, the process of implementing means through which the knowledge of your existence self-propagates.
Gain Fame Playing The Domain Name Game
As of June 2001, over 22.7 million “.com” top level domains (or “TLDs”) have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you’re more likely to win the lottery than find a good domain name.
Delegate, Relegate, Affiliate!
My courseload this semester at the college was, at first, very light. I was scheduled to teach only one class out of my usual four or five each semester. (By the way, the course is called Information Technology Marketing.) Although a rare occurrence, I was told, “We’re in the off-cycle.” Said one professor, “The winter semester is usually pretty ‘dead’.” Okay. No problem.
Web Site Credibility: 10 Simple Guidelines, Part II
If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50 more than the merchant with the amateurish-looking web site.
My 3 “Must Use” Secrets for Generating Real Estate Listing from Any Website
1. Put Listing Information “Front and Center”
Most real estate agents make it difficult for home sellers to find information on their website.
Web Site Credibility: 10 Simple Guidelines, Part I
Take a moment and try to picture the following scenario. You’re looking online to purchase a new DVD player. You type “DVD Player” into your favorite search engine and the result is a list of thousands of companies that sell DVD players.