Damming The Electronic Floodgates
am a college professor. And beyond classes in marketing management in the business administration department, I also teach the ecommerce and web marketing aspects of the college’s ebusiness web development certificate program. And this week, which marked the return to school, I taught the first section of the program — called “ebusiness basics.”
Easy Promotion Tools
One of the easiest ways to promote your business or website is through promotional items. It’s an inexpensive way to get the word out.
How to Harness the Power of Electronic Books
The underlying drive behind the Internet is the speed at which information can be retrieved — especially at little or no cost. People can literally find out pretty much anything about anything at the simple click of a mouse. They are more informed, more educated and certainly more sophisticated than ever before.
How to turn your worst e-mail gaffes into gold
Mistakes. We all make them and no one wants to admit to them. We’re all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there’s a huge debate over whether to ‘fess up or to make like an ostrich and stick our heads in the sand. I’ll offer my solution in four words: Own up to it.
Update Your Site Instantly with SSI
There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors.
Private Minisites Pave Paths To Profits!
A recent, growing trend on the Internet is the private minisite — it’s a small, password-protected website that offers “insider information” on a topic that might be of interest to a specific audience. Similar to an ebook, it offers information that’s geared for a specific group, niche or vertical industry.
Privacy Policies Promote Purchases
Today, one of the most important aspects of doing business online is the ability to build a certain trust among the people with whom you do business. What I call the infamous “3 S’s” (i.e., scams, snake oils and get-rich-quick schemes) have somewhat found a niche on the web, and people are understandably cautious and leery of making a purchase online.
Simple Steps to Success
The one thing that I am asked the most is: “How does one successfully market on the web?” The answer that I usually give, one that is as effective, as precise and yet as straightforward as possible, is this (read carefully because it’s the big one)…
Stretching Images
Most of the time stretching an image by setting incorrect image sizes within the HTML code would distort it horribly. Below is a review of the example comparisons from our related article, “Adding Text to Images: The Right Way”.
What’s up with your business design?
No matter how you look at it, organizations whether they are large or small, mature or just starting up, have a similar set of core activities. This set consists of two points: