Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them:
How to Market to and Through the Media
While publicity is the most powerful promotional tool there is (since it is more impacting, more far-reaching, and far more credible than advertising), it is the one that is the least effectively used. Too often, for example, business owners view a news release as a form of advertising.
How to Build Your Business With Discussions
Bulletin boards, message boards, and discussion groups are excellent and often overlooked marketing tools. They can be quite effective because they help develop relationships with prospects and customers. From building customer loyalty to providing customer assistance, participating in group discussions or even moderating your own can help you build an excellent reputation with, and significant business from, discussion group members.
Diversify Your (Marketing) Portfolio
When I hear marketers talk about new search engine strategies, optimization techniques, submission software and review fees, it befuddles me to see there are still some web marketers out there who rely heavily on them. Search engine strategies are important and an essential part of a marketer’s portfolio, but they are not, and should never be, the ONLY source of traffic.
What In The World Is A Widget?
Yesterday, as I was watching television (which is a very rare occurrence), a public service announcement for National Parks Canada was aired. The 30-second “commercial” centered on how to protect oneself from dangerous animals often found in Canada’s wilderness — namely bears and wolves. The commercial particularly targeted youngsters, such as summer-camp kids.
7 Steps to Killer Ad Copy Part 1
A Step-by-Step Guide to the 7 Essential Elements You Need to Know in Order to Launch an Effective Online Ad Campaign
Sense of Security Secures Sales
Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I’m far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts …
Why I’ll never make millions of dollars on the Internet…
Don’t get me wrong, I make a decent living online. I have a passion for what I do, and my hard work has paid respectable dividends, both to me, and to my visitors.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Work-Life Balance Defined… What it really means!
Despite the worldwide quest for Work-Life Balance, very few have found an acceptable definition of the concept. Heres a proven definition that will positively impact your everyday value and balance starting today.