Change – The Only Constant

As you plan your online marketing efforts you need to be forever mindful, that what worked great yesterday might not work so great today. I remind you of this because most of us are so busy that we don't have time to waste on non-productive efforts. I know I certainly am forced to concentrate on what produces the greatest return for the time spent.

Pitching Articles To Trade Publications

According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company's PR efforts. When asked to rate their company's effectiveness in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.

Serious Business

A very big part of internet marketing success is dependent upon conveying a professional, ethical, and trustworthy image. So many businesses convey just the opposite image without seeming to realize it. So I'll point out just a few things you may be doing that probably hurt your business more than you realize.